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Take a Quiz to Assess Your LinkedIn
In today’s digital age, it’s more important than ever to have a strong online presence. Not only does this give you a better chance of landing your dream job or having a good look at your prospects and future clients, but employers also expect you to have a polished online professional brand that aligns with your resume and current job goals.
And did you know? According to Napoleon Cat statistics, LinkedIn is one of the most commonly used social networking sites in New Zealand with over 2.3 million users as of July 2021. This could mean that someone may be looking for you because of a job offer, but they might not have been able to find you just by using your name alone. So what can you do about this? Well, you’ll need to start with your LinkedIn Profile URL.
A LinkedIn URL is something we all tend to pay no attention to, as LinkedIn has generated it for us. Many don’t even know that it’s a LinkedIn Profile feature you can customize. Worry not, because in this article we will guide and help you on how to customize your profile URL, you’ll also know how much of an impact a custom URL can give your LinkedIn profile.
What is a LinkedIn URL?
A LinkedIn URL, short for Uniform Resource Locator, is the internet’s equivalent of a street address for web pages. Similarly, just as physical addresses help locate buildings, a LinkedIn URL aids in finding individuals on the internet.
So, what makes a LinkedIn URL special? Much like any web address, it serves as a search engine aid on LinkedIn. When someone searches for you, or vice versa, the goal is efficiency. A default LinkedIn URL contains your name and random numbers, making it less helpful.
You don’t want to spend time searching through 150,000** John Smiths for the one John you know who works as a director of a company called FindMe.
It’s like finding a website in Apple Picking from Hastings with a complex URL like “www.ApplePickingHastings-23535642.co.nz.” Simplifying your LinkedIn URL increases search efficiency, just like a straightforward website address improves Google search results. For example, “www.ApplePickingHastings.co.nz” stands a better chance of being easily found.
Why should your LinkedIn public profile URL be customized?
- Having a custom profile URL on LinkedIn shows that you are dedicated to your career and taking your work seriously. It also demonstrates that you’re savvy with technology, which is a valuable asset in today’s job market.
- Make sure to include your LinkedIn profile URL on all of your professional materials such as your; resume, your business cards and your email signature, so that potential employers and clients can easily find you. A messy-looking URL with random symbols or special characters isn’t going to cut it, but a personalized URL? Absolutely.
Creating a custom LinkedIn URL will help you stand out from the crowd and make your profile easier to find and share. This is especially important if you have a common name, as people may be less likely to search for you if they know exactly who you are.
Getting a Custom URL
LinkedIn allows you to connect with people from all over the world and is a powerful networking and job-hunting tool. One of the best ways to use it is to make sure you have a custom URL. This makes it easy for people to find your LinkedIn profile and connect with you, and it also looks more professional than the default URL. It’s also really easy to personalize as well; this means there shouldn’t be any excuses as to why you can’t have a personalized URL.
So, you might be thinking; What keywords should you have in your profile URL?
Your first and last name obviously! E.g., John-Smith
If you have a common name or that URL is taken, your next step would be to include your Company Name and/or role. E.g., John-Smith-FindMe or John-Smith-Director or JohnSmith-Director-FindMe If you want to be found easier on LinkedIn. These steps ensure easy visibility and connection on LinkedIn. Now, let’s delve into how you can smoothly change your profile URL.
Steps to Change your URL
Go to LinkedIn.com and log in. Once you’re on the LinkedIn homepage, click on the “Me” icon then click View Profile from the upper right-hand corner.
Click the “Edit public profile & URL” link on the right-hand side of your profile.
Another window will pop up where you’ll be prompted to edit your URL.
- You’ll need to click the pencil icon and this will be where you put your name.
- If you have a common name, add a word that makes you different.
E.G. ChrisWarner is too common. DrChrisWarner or ChrisWarnerDoctor are better
- You are limited to between 5 and 30 characters
- Don’t use spaces, symbols or special characters.
* https://support.google.com/google-ads/answer/14095?hl=en
**That is what LinkedIn approximates how many John Smith’s there are on LinkedIn.
Now that you know how to customize your LinkedIn profile URL, you can feel comfortable knowing you’ll easily be found. Consequently, opportunities will come to you without the need to actively pursue them.
If you desire further insights into enhancing your LinkedIn profile beyond a custom URL, reach out to us at Smarketing Lab. As specialists in upgrading profiles, follow this link to learn more!
Assia Salikhova
Smarketing Lab Co-Creator, developer of profitable B2B solutions to grow your business.
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Find out how well your LinkedIn profile stands by taking a special Quiz to discover how your profile on LinkedIn stacks up vs industry standards. Then ask for help when needed. Because the #teamtalent at Smarketing Lab is on standby ready to help you gain the full benefit from LinkedIn for your business. Learn More
