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In B2B (business-to-business) sales and marketing, there is nothing more important than understanding who your target market is.
Because it’s easy to waste a lot of time and money with the wrong companies and wrong people. And no one wants that!
Once you know your target market we can help you to get a list of up to 90% of the companies in your target market in New Zealand or Australia.
Did you know that Senior managers are changing at a speed of 34-42% per annum depending on industry?
That’s why your list gets outdated pretty fast. It’s also why you need a partner to help you keep your lists up-to-date.
It is a bit of a mission and fortunately we have a lot of experience and expertise to help you get on top of data quality.
Targeting the right audience is the way to go when you are involved in B2B sales and marketing.
Your products and services are literally of no use to anyone else, so you end up with better results when you target a niche segment.
The first step in any marketing campaign is understanding who you're going to market to. Having a clear understanding of who this is and the size of the market will allow you to better forecast what kind of result you can expect.
Contact information is constantly changing, people move, change jobs and get new phone numbers.
If your list has been grown organically it's most likely in need of a spruce up.
Once you know who your targeting the next step is to find out how big this market is.
This is especially important when starting out as it will help you decide if your idea is commercially viable. Or when you're thinking of adding a new product/service to your existing offering.
Organically grown lists often end up being haphazardly entered into a spreadsheet or CRM. Often there is a wealth of information not captured - such as industry and number of staff.
We can enrich your existing data, adding contact info and additional information about your current clients that you may not even know.
You choose this option when you have a current project and might need a hand to complete it. Challenge us with your case and rest assured we'll be able to help.
This 12-month project will allow you to reap the full benefits of a disruptive approach to sales and marketing for good.
When you are not sure, we have a special solution that is needed by most businesses. It is the most likely avenue to bring sales faster now, and in the future.
We’re a team of strategic creative thinkers who are enthusiastic about your business growth. Our unique ideas help B2B companies like yours to achieve success by creating robust sales and marketing process that delivers tangible results.
Our special process allows us to understand your company in a short space of time and recommend the right solution to help you move forward to achieve your goal.
Forget about a 300 page marketing strategy or 28 page proposal you have no time to read. We value your time enough to present an easy to follow proposal on a few pages (usually 3-4) and provide assistance to walk you through it, so that you can make an informed decision easier.
After all, someone has to make it happen, and our talented team is here to make it happen. We have many professionals at our fingertips so that any project can be delivered in a timely and organised manner, including yours.
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