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Ph: +64 4 977 7877
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Who We Are

Creators of Profitable B2B Solutions For Companies Like Yours


Innovative Thinking


Customer Care

Smarketing Lab

Smarketing Lab is the next step in the evolution of E-ideas Limited, a boutique marketing implementation agency.

Established in 2003 in Wellington, New Zealand, E-ideas provides B2B sales and marketing solutions across New Zealand, Australia and internationally.

Home to NZ largest business database

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We specialise in business-to-business (B2B) bespoke profitable solutions for growth in the areas of Sales and Marketing.


By blending technology and modern trends with time tested and proven
Sales and Marketing activities.

What's in it for me?

Tangible results driven by a zero fluff approach to Sales & Marketing

We are the right fit for you if:

  • you have a component of B2B in your business
  • you want a better marketing strategy that you can understand
  • you need to grow your sales and be less dependent on under performing sales teams

Sound like you?

Book a discovery call to chart a roadmap for your success.

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Smarketing Lab introduces an innovative and holistic B2B Growth Framework, created to disrupt the traditional approach to B2B Sales and Marketing.

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By establishing a clear inter-dependent connection between Sales and Marketing, and capitalising on practical use of ever-evolving technology.



What We Value Most



Communication has been the key to business success long before internet was even invented.

With total information overload, today we have to pay attention to how information is presented and consumed. We have to learn and understand more about physiology of communication and how it affects our results.

Process, structure and clarity are the real passion that drives our team in our day to day operation.

These are the exact values we bring into every project to ensure it's easier and clearer every step of the way.

Out of the box


Imagine working with a team that loves to "think it through".

What a difference does it make to the project at hand!? Massive and we witness it every day.

Next time it can be you project where every detail will be thought through to ensure smooth execution of innovative ideas.

Large or small, the size of the project is not as important as the impact it makes for your business.


Customer Care

Smarketing Lab Service Delivery Managers are a special breed of professionals, with unparalleled "can do" attitude and in depth knowledge of many marketing strategies.


What our clients say
about working with us.

How we work

Guiding Principles

We prefer
common sense
Aim to create robust,
repeatable processes
that can scale
Blend innovations
in technology with
proven strategies
Focus on
business goals
Favour simple,
timely communication


Got a project?
Let’s talk.

We’re a team of strategic creative thinkers who are enthusiastic about your business growth. Our unique ideas help B2B companies like yours to achieve success by creating robust sales and marketing processes that deliver tangible results.

Forget frustration,
we are just an email away.

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