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Attention business owners and professionals!
Do you know why LinkedIn is important for business? Are you fully utilizing the power of LinkedIn?
If not, you’re missing out on countless opportunities to supercharge your career and network with like-minded professionals in your country and worldwide. This is because if your business can benefit from networking, then LinkedIn is where you and your business need to be present because LinkedIn offers a Networking Opportunity.
With more than 900 million members, LinkedIn is without a doubt the largest professional social network on the planet.
LinkedIn isn’t just another social media platform; it’s a game-changer for professionals and businesses alike.
Here's why LinkedIn is an important tool for growing your business or even career through the power of networking.
1️⃣ Unparalleled Networking Opportunities: LinkedIn connects you with professionals from every industry, enabling you to expand your network and establish meaningful connections. These connections can open doors to mentorship, partnership, job offers, and endless growth opportunities you never knew existed!
2️⃣ Showcase Your Professional Brand: Your LinkedIn profile serves as your digital business card, giving you a chance to showcase your and your company’s capabilities, skills, accomplishments, and experiences to a global audience. It’s your brand’s showcase, enabling you to make a lasting impression on potential clients, or collaborators.
3️⃣ Recruiting Made Easy: Gone are the days of publishing newspaper ads and job boards! LinkedIn’s job search feature lets you effortlessly attract quality candidates for relevant positions. Plus, you’ll receive tailor-made job recommendations based on your skills and experience, potentially landing your dream role sooner than you thought possible!
4️⃣ Knowledge Sharing and Learning: The LinkedIn community is a treasure trove of industry-specific insights, thought leadership, and valuable resources. Joining relevant groups, participating in discussions, and following industry experts keeps you ahead of the curve and amplifies your knowledge. Learning is an ongoing process, and LinkedIn ensures you never stop growing!
5️⃣ Develop Your Thought Leadership: LinkedIn’s publishing platform empowers you to share your expertise, engage others, and establish yourself as an influential thought leader. By frequently posting engaging content, you can build credibility, gain visibility, and attract new opportunities.
LinkedIn is not just a platform; it's an investment in your future. Don't simply join it – engage, connect, and thrive!
So, if you haven’t tapped into the boundless potential of LinkedIn yet, don’t wait another moment. Create or enhance your profile, start engaging with the community, and unlock a world of opportunities.
LinkedIn is, without a doubt, the most recognised professional social media network. It’s become an indispensable tool to make connections with key decision-makers in almost every industry. It has almost replaced traditional prospecting methods as the best way to get in touch with decision-makers from both large and small companies. If you have a clear idea of your target market, they can likely be found on LinkedIn.
The opportunity to get in front of your target market in a casual way is incredibly valuable. You can think of it almost as product placement. While they are scrolling through their timeline, your post explaining something in your industry pops up. They read it, value the insight, and remember you were the one to bring it to them. This is why using LinkedIn as a marketing vehicle is so powerful.
Marketing isn’t the only way to use LinkedIn, sales professionals can gain immense value as well. Just like job search, networking has moved online in the form of LinkedIn. It’s as simple as clicking a few buttons and sending a message to someone you think is in your target audience. You can continue the conversation with them, or they can see your posts. Both work for eventually generating some leads that can turn into sales.
B2B business owners, professionals, sales, and marketing already know why LinkedIn is Important for their business:
- Grow their network locally and internationally
- Find their next opportunity or a business partner
- Present their business to potential prospects
Did you know that there are over 65 million business decision-makers on LinkedIn? From entry-level experts and influencers to skilled decision-makers. Anyone you could ever want to target is on LinkedIn.
This is why LinkedIn is bound to be an important channel in everyone’s B2B Lead Generation Process. When it comes to B2B, LinkedIn is the most appropriate platform where business-minded people, business owners, and purchasing managers invest their time.
Still on the fence? Read on to gain some inspiration to start using it more.
No time to be on LinkedIn? No content to share? Read on because we cover this too.
So let’s dive in deep and check out the 14 most important reasons why LinkedIn is important in 2023.
# 1. LinkedIn is Important Because It Helps to Develop Brand Awareness
LinkedIn is a perfect platform to increase your online existence. With a new user signing up almost every second in 2022, you have the chance to network with an increasing variety of professionals. Engaging with individuals and in groups is a great way to start building your brand name awareness.
Everyday participation on LinkedIn makes your company—your brand—more relevant, reliable, and visible. Being the best-kept secret in town is no good. In today’s digitally connected world, that means showing up where prospects are. This is true for both people and your brand.
The issue with sharing info about your organisation on your individual profile is that not everyone you reach is a prospect. Your personal friends and associates may not be the right people to target. And if you post too much about your company, they may eventually get worn out and unfollow you.
This is where your LinkedIn company account comes into play. It’s the prime place to share more about your company, points of difference, products, and services. You can do this often, although try not to exceed once per day.
LinkedIn also has groups that offer you more ways to connect with the right people.
Signing up with relevant groups and remaining active in those groups is a great way to build brand awareness.
You can also have a go at creating your own group. If it takes off, this is an invaluable asset. The key is to not spam your own content. Give heaps of value and create a thriving community, that is the goal. Then everyone in the group will naturally know about you and become your client.
Practical Tip: Start posting on a regular basis on your company page.
Don’t know what to post about? Here are 37 content ideas.
# 2. LinkedIn is Important Because It Helps to Present Your Company's Experience and Expertise
LinkedIn is developed particularly for the service expert. You are motivated to link with other service experts and LinkedIn rewards you by showing your posts more and above others.
Regardless of your position in the organisation you work for right now, you will do well and support this organisation by sharing your experience, knowledge and expertise with others.
Often what seems to be a small piece of knowledge to you is a massive help and eye opener for many others. You don’t have to be in sales to attract interest to the business or organisation you are working in. Contributing to the collective knowledge base on behalf of the company adds value to you and the brand alike. Sales do follow as this collective knowledge grows.
Practical Tip: Choose topics to post about, relevant to your professional expertise.
Don’t know what to post about? Ask us now because we can help!
# 3. LinkedIn is Important Because It Positions You As an Expert and Influencer
Several LinkedIn features are designed to help you position yourself as a leader in your field. From offering quality material, improving your individual profile, and participating in LinkedIn groups to commenting with added value: LinkedIn is available to showcase your expertise and thought leadership with the intention of becoming a trusted source of industry knowledge and expertise. Since the primary purpose of LinkedIn is networking, it has mechanisms to inspire you to recognize and engage other influencers.
#4. LinkedIn is Important Because It helps You to Get Fresh Leads
Many claim that LinkedIn is the greatest network to find B2B leads. On top of conventional methods such as building social connections and discussing current industry news, you can offer downloadable material or drive traffic to purposely build pages on your website. LinkedIn provides a reliable path to reach certain individuals, engaging them and turning them first into prospects and then into consumers.
The end goal of generating leads can be achieved by consistent participation as a combination of listening, analysing, commenting, posting, sharing, networking and responding. Networking with potential clients and marketing to them indirectly through LinkedIn increases the opportunity to make sales.
Did you know that research shows that 18% of posts in B2B space are either questions or indications of business needs?
That opens the real possibility to identify trends and recognize fresh leads if you can address any of these questions or needs.
Another 18% are content sharing and taste material, which offers you insights on what they discover intriguing.
By providing responses to concerns on LinkedIn, you can show knowledge and expertise. If your solution or answer, in the form of a response to a question, is what potential customers are looking for, they are more likely to initiate contact or connection. That creates a much better sales situation when your expertise is established and the potential customer comes to you directly.
That is how LinkedIn can become an important tool for creating not just any leads, but high-quality leads ready to take action, especially when their request is current.
Do not hesitate to connect to more people on LinkedIn.
Preferably in your target market. Some professionals may be reluctant to get in touch with you if they have actually never ever heard of you or your company. Initiating a connection is a terrific way to get your foot in the door with your dream customer or prospective client. It’s also an efficient tool to discover company owners.
LinkedIn lets you send out a personal message to those you are not yet connected with to initiate connection.
At the same time, LinkedIn allows you to be as selective in your connections as you want because, you can limit connections with you based on their job title, location, industry, and even the business they work for.
The other excellent tool available on LinkedIn is the capability to see who has visited your profile. You may choose to reach out to them even if they had not connected with you to understand better what they were looking for. Chances are, they are looking for something and your profile did not give them enough to satisfy their curiosity, otherwise, they would connect.
#5. Traffic Building
Just like every other social network LinkedIn has a social sharing button that allows you to share material in your status updates (which are noticeable on the homepage) and in LinkedIn Groups you are a member of. B2B-related material is typically shared more frequently on LinkedIn than through Facebook or other social networks.
LinkedIn members might visit your website increasing traffic. It’s up to you to initiate this by making it easier to click on your website link. Make a habit of adding your website in your signature, share interesting material and prefer to give links to a specific page on your website versus the home page to make it easier for people to reach relevant material they might be interested in without swimming through your site.
#6. Marketing Research and Getting Insights
LinkedIn offers massive opportunity to listen, ask questions, get feedback and insights. While this is true for all social media, LinkedIn has higher volume of more professional conversations. You can get a feel for what’s topical in any industry just by going through conversations that attracted more participants. You and your expert opinion can be heard and valued by your peers and the market when you are actively participating.
#7. Interact within Present Context
You have the benefit of context when you choose LinkedIn for B2B marketing. Unlike social platforms like Facebook and Instagram, which are heavily consumer-oriented and where the most attention goes to adorable infant pictures of your latest nephew or discover what that random schoolmate from high school is doing now, users flock to LinkedIn to improve their lives as business professionals and experts. LinkedIn users are more oriented on solution finding and problem solving. For example, they might be exploring to find a time-management service for their business or training software application for their staff members, and look—there you are.
When you promote on LinkedIn, your advertisements appear in a news feed filled with market news, specialist recommendations, profession training, and suggestions, and peer suggestions and insights.
Because of the different reasons people go to LinkedIn, your advertisement there will likely be much better performing than your advertisement on Facebook in this context.
When your advertisement appears on LinkedIn, it’s typically delivered to individuals who are the right fit for your offering (provided you set the ad correctly). When it’s being delivered on Facebook, it’s more likely to be in front of somebody who is in the mood to see adorable images of canines.
That’s why we recommend LinkedIn for B2B marketing.
Every B2B company can make LinkedIn one of the first touch points in a multi-step conversation that leads from a stranger to prospect and from prospect to a customer. Numerous consistent touches through LinkedIn can become foundation for your sales and business growth success.#8. Laser Sharp Targeting
The information LinkedIn uses for advertisement targeting comes directly from the users themselves. This ideal method uses exact, real-time, actionable and first-person information to ensure your business can easily reach the most important audiences.
The targeting alternatives LinkedIn offers are endless.
Before the start of each project, we need to understand how to most efficiently reach our audience. This means narrowing down the target specifications to reach the best conclusion. For example, when utilizing numerous IT task titles, this enables us to reach out to individuals with those same or similar task titles. But it would not allow us to reach out to an individual with an odd task title or those who work IT operations with different task titles.
Tactical screening helps identify which audiences and targeting criterion mixes produces the best and most outcomes. To reach optimum efficiency, it’s important to continuously modify the audiences.
#9. Effective Usage of Information
To effectively use information, you need to precisely understand who to reach. It’s relatively easy on LinkedIn. You can just submit a list of emails and LinkedIn will do the work by matching those emails with its user profiles. As a result, you’ll end up with a Matched Audience that you can use for any project, especially if that list ends up having 300 or so matched profiles.
LinkedIn’s robust targeting tools also include account targeting, which makes it easier to discover matches among the almost 30 million business pages found on the networking site.
Moreover, Lookalike Audiences is LinkedIn’s most recent robust targeting tool. This ensures that you’ll be able to reach individuals similar to existing consumers, submit a client list and come up with a lookalike audience who shares the same characteristics and demographics as your existing ones.
Pro Idea: These new and improved robust targeting tools can all be utilized as exceptions—as long as they satisfy LinkedIn’s match limit, leading to a fantastic method to omit rivals or existing clients from your projects.
LinkedIn also offers you the option for LinkedIn Insight Tag, which opens the capability to retarget site visitors with appropriate materials. Once an advertisement reach has surpassed LinkedIn limits, this tool allows you to see particular, actionable audience information, such as information involved with which task titles are the most engaging or which works have the most variety of clicks.
#10. Reverse With the Right Individuals at the Correct Time
Digital marketing has proven time and time again that it is the best way to naturally reach individuals on social platforms. With the help of LinkedIn’s advertisement platform, organizations and businesses are supplied with all the tools an online marketer requires. Additionally, these tools have been proven to reach the ideal individuals with an efficient advertisement investment.
In addition to the myriad of targeting choices LinkedIn provides, numerous marketing items are readily available. These marketing items have yielded terrific outcomes, including text advertisements that succeed in the best context.
Advertisement Goals
LinkedIn provides numerous advertisement goals and regularly presents more. The top suggestions are List building and Site Go To’s, among many others. Here is a list of what is provided by LinkedIn today:
- Site checkouts
- Video Views.
- List building.
#11. Grow the Power of Your Group
Like with anything else in service, the workforce is your biggest property—if you provide the tools they require to grow. The exact same capacity for your workforce exists on LinkedIn.
With effectively enhanced profiles, employees can become your biggest property and spokespeople for your business. Enhanced profiles, both those of your business and workers, supply an increase to search results page presence both within the LinkedIn platform and throughout the web. This allows interested people who are looking for your business to discover you more easily and more often.
Google doesn’t leave LinkedIn out of the equation when people search for your business or organization. Instead, Google will provide your employees’ or staff members’ profiles, including your business’s as well.
#12. Networking
Investing time, effort, money and inspiration to visit many networking occasions or sites can be challenging. After all, you don’t know the people who are going to be participating in these occasions or if they’re even your target audience in the first place.
But with the help of LinkedIn Marketing, you’re able to invest more in these occasions at your own place. You can even target the companies that are most likely going to benefit from your services or products.
#13. Market Education
It’s already been established that LinkedIn offers numerous and readily available tools for you to learn more about a given subject.
But it doesn’t just stop there—you can also develop your own training videos that show your understanding of a subject. Producing this type of content allows people to see you in a position of well-educated authority and regard. It also helps in acquiring brand name awareness as well.
#14. High Quality Content
Since you’re marketing your LinkedIn business page towards a targeted audience, the content you produce becomes timely and relevant. Everything that you post has meaning to it. It matters. Not only are you educating and informing your audience about services, products or certain niche that fits your business style but you’re also establishing yourself as a thought leader. The overall effect lets people know that you know your stuff and you’re here to stay.
Conclusion
Have we convinced you on why you should utilize LinkedIn more?
Have we encouraged you? Do you want to start using LinkedIn for B2B marketing? Are you unsure of where to start and might still require assistance?
People looking to purchase services or products in the purchasing journey need to narrow down their choices. This is what LinkedIn helps with as an important tool in B2B digital marketing. If you want to end up on people’s shortlists, the best and most crucial thing to do is to supply material that helps them examine their choices and pick yours out of the bunch.
Through proper execution,
LinkedIn has the potential to become your most effective channel in terms of B2B digital marketing. With this in mind, we’ve established a Standard LinkedIn course that will help you get started. This course was born and bred from our 10-plus years of experience.
The course helps you discover the best way to market your company on LinkedIn. This is a general method that produces more leads and sales for your organization or business.
If you require more hands-on assistance in establishing an effective digital marketing program, we make use of tactical preparation, social media marketing, selling and training and sales enablement tools that can ensure positive outcomes.
We have actually produced a course to assist you in acquiring all the advantages of LinkedIn without taking much of your time and effort. Now you have no reason not to try out LinkedIn. After all, it has been proven to be one of the best networking sites for all your digital marketing needs.
Assia Salikhova
Smarketing Lab Co-Creator,
developer of profitable B2B solutions to grow your business.
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Find out how well your LinkedIn profile stands by taking a special Quiz to discover how your profile on LinkedIn stacks up vs industry standards. Then ask for help when needed. Because the #teamtalent at Smarketing Lab is on standby ready to help you gain the full benefit from LinkedIn for your business. Learn More
