No Rejection. No Objection. ™

Most sales advice is outdated.

If you’re still being told to “overcome objections” or “push past rejection,” you’re working with a playbook written before email, Zoom, and 2,000 unread LinkedIn messages.

It’s time to rethink everything.

I call this shift: No Rejection. No Objection.™

It’s not a mindset trick. It’s a complete reframe of how modern experts, founders, and service providers can grow their businesses — without pressure, and without pretending to be someone they’re not.

I didn’t start in sales.
I came from science and IT — and like most experts, I had to figure it out on my own.

I hired a coach and I took sales training. I followed it to a tee.
What I found was that the more I tried to sell “the right way,” the worse it felt — and the worse the results were.

That’s when I realised: it wasn’t me. It was the method.

The Lie We Were Sold

We’ve been taught that sales is a numbers game.

That rejection is part of the job. That objections mean someone’s still “in the pipeline.” That if we just followed up harder, we’d close the deal.

But in real modern B2B environments, that advice doesn’t hold up the way it used to.

Because most people saying “I’m not interested” aren’t rejecting you. They’re:

• Busy
• Misaligned
• Already solving the problem elsewhere
• Or being sold to before they feel seen

This isn’t rejection. It’s a signal. And it requires a different kind of rhythm.

You may have heard phrases like:

“Every no brings you closer to a yes.”
Or “If they object, you just haven’t handled it right.”

They’re not wrong — but they’re incomplete.

In today’s market, it’s not about brute-force persistence. It’s about smart targeting, real timing, and respectful visibility.

A New Model: Calm, Targeted, Repeatable

I built a new framework for this. It’s called: The Cold Calling Mastery System — anchored in No Rejection. No Objection.™

It’s a modern method that:

• Helps you reach the right people
• Gives you language that feels natural
• Helps you stay visible without chasing
• Works in just 30 minutes a day

And it doesn’t require a sales team, a CRM, or a marketing funnel the size of a football field.

One consultant I worked with used a simple 3-step follow-up message — not pushy, just clear and relevant.

They reconnected with a past client who had gone quiet — and booked a paid strategy session by the end of the week.

No pressure. Just clarity and timing.

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My other client had someone interested but not now – following our eco-systema and staying in touch, he then made one follow up call to close a multi-million dollar deal and received an email with recognition that he was the only provider who stayed in touch.

Who This Is For

If you’re:

• A consultant who hates “selling” but needs clients
• A founder tired of leads that don’t convert
• A service provider who knows how to help — but struggles to start the right conversations

This message is for you.

What This Doesn’t Mean

This isn’t about giving up or avoiding discomfort.
You still have to call. You still have to follow up.
But you do it differently — without pretending, pushing, or persuading people who were never the right fit.

What’s Next

This is the beginning of a category I’m building. It’s called No Rejection. No Objection.™ — and it’s yours to explore.

📥 Want the free manifesto? DM me “OBJECTION” and I’ll send it over.
📞 Or check out the Cold Calling Mastery System on www.coldcalling.co.nz/mastery-system if you’re ready to build your rhythm today.

Let’s change how we sell. For good.

No Rejection. No Objection.™ is a proprietary concept by Assia Salikhova, co-founder of SmarketingLab Limited and creator of the Cold Calling Mastery System.