Set to Prosper Archives - Smarketing Lab https://smarketinglab.co.nz/tag/set-to-prosper/ Profitable B2B solutions for growth Thu, 12 Oct 2023 13:22:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://smarketinglab.co.nz/wp-content/uploads/2020/08/cropped-smarketing-lab-512-32x32.png Set to Prosper Archives - Smarketing Lab https://smarketinglab.co.nz/tag/set-to-prosper/ 32 32 Autoresponder or Pre-Scheduled Email – Which One is Right for Your Business? https://smarketinglab.co.nz/autoresponder-or-pre-scheduled-email/ https://smarketinglab.co.nz/autoresponder-or-pre-scheduled-email/#respond Wed, 25 Nov 2020 06:42:52 +0000 https://smarketinglab.co.nz/?p=218552 Truth be told – both is the correct answer, as an autoresponder...

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]]> Truth be told – both is the correct answer, as an autoresponder and pre-scheduled emails serve very different purposes.

But let’s get to the bottom of what the differences between the two are. If you’re exploring email automation, then you’ve probably heard these terms thrown around casually. And yet time and again I see people using them incorrectly. Read on for a low-down on the differences between an autoresponder and pre-scheduled emails.

Autoresponder – a sequence of pre-written emails that are triggered to be delivered after a certain number of days after you add a contact, client or prospect to your list. These communicate a consistent message to every receiver and is perfect for pitches you find yourself repeating over and over again, educational material you want to share to a wider audience, and much more. Here are just some ideas of how you can use these kinds of emails:

  • Following up on an enquiry or proposal – after a meeting or a pitch, we all usually have a standard type of follow up email we send the potential client. So why not automate the process? A simple set of follow up emails sent later the same day and a few days post-meeting will mean you don’t have to spend time chasing after anyone, and can save your energy for those that respond to let you know they want to work with you, or buy your product. Your emails can be asking a simple “Just following up to see if you have had a chance to make a decision about the proposal we presented at the meeting” or perhaps something a bit more substantial – it’s totally up to you. Just remember to remove the contact off the sequence list once they respond back with a decision – the last thing you want is your sequence following up about the meeting after they already made a decision!
  • Helping to on-board a new customer – just like the previous point, save your time and say what you’re always repeating to new customers into a sequence of emails. Especially if you’ve already communicated with one or two new customers in the past, just copy over or use what you wrote to them as inspiration to draft up a series of emails for future customers.
  • Online enquiries – don’t let your online audiences go for days, hours or minutes without hearing from you! Set up a sequence to follow up on their interest in you instantly to keep them engaged and interested while you tend to their enquiry in real time when you’re next online. A Harvard Business Review study showed that you’re 7x more likely to have a meaningful conversation with an online enquiry if you respond within an hour.
  • A training course – if you have a subject you’re an expert in or one you find yourself constantly teaching to others, break it down into a few days (or even months) worth of emails. These emails can either contain links to your webpages with the training content, to YouTube videos, or you can write the training content right there inside the email. You can use this training course as a giveaway for people to sign up to your list so you can promote your other products and services to them later. Or alternatively, you could even charge people to be added to this list so that once they pay, they will automatically start receiving the training course sequence of emails.
  • And of course countless other applications – the limit is your imagination!

Pre-scheduled emails, also known as newsletters – these emails are sent on specific dates or days and not every person on the list will receive all of them because those who are added to the list at a later date will completely miss the previous messages. This approach works well for:

  • Announcements and news about your business – a new product or service, a recent award you received, a family addition for one of your staff, a rebrand – any news is newsworthy so keep your supporters updated!
  • Emails designed to introduce your whole product and service range. Often times customers won’t be aware of everything you do and sell. Pre-scheduled emails are an excellent way to both keep in touch and introduce other aspects of your business to drive cross-selling.
  • Messages related to an event you’re running – let your contacts know how proactive and social your business is by sending announcements about a timely upcoming event you’re organizing, are attending, sponsoring or involved with.
  • A discount sale – the cliché newsletter topic that still WORKS! Announce your product or service sales and whenever possible, offer a way to purchase online so your receivers can strike while their interest is HOT!
  • Introduction of time sensitive deals, terms and conditions, your team, and other interesting information you can share to stay at the forefront of your audience’s minds.
  • And much, much more

To summarise, an autoresponder is a set of emails aimed at automatically responding to a customer. And pre-scheduled emails are a set of emails meant to go out on a specific day to a specific list, once the email has been sent it’s not repeated again.

As you can see, both types of emails are important for businesses. So for best results, we suggest a combination of email sequences so you can keep in touch with both existing and potential clients in a customized manner. If you’re not sure what kind of automated emails will work for your business, or if you’d like for our team to do all the manual set up work while you sit back and prosper from the extra enquiries and sales, check out Set’n’Prosper today.

Reposted from the www.e-ideas.co.nz website.
Originally published on 21/02/2019.

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]]> https://smarketinglab.co.nz/autoresponder-or-pre-scheduled-email/feed/ 0 7 Unbeatable Reasons to Exhibit at a Trade Show! https://smarketinglab.co.nz/exhibit-at-a-trade-show/ https://smarketinglab.co.nz/exhibit-at-a-trade-show/#respond Wed, 25 Nov 2020 06:32:16 +0000 https://smarketinglab.co.nz/?p=218550 LinkedIn For Business 7 Unbeatable Reasons Why You Need to Exhibit at...

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LinkedIn For Business

7 Unbeatable Reasons Why You Need to Exhibit at a Trade Show!

Take a Quiz to Assess Your LinkedIn

In the post-covid era, you may be questioning if it’s still worth having an exhibit at a trade show. But 2023 is in full swing, and many trade shows are back again. While many businesses fail to make the most when exhibiting at a trade show, there are plenty of reasons to exhibit. Ensuring you’re prepared and know how to follow up is key to getting the most out of it. 

You’ve most likely seen some trade show stats in your lifetime. Heck, even I’ve seen a dozen or so articles with stats about trade shows. In compiling this list, we wanted to do something different. Instead of just listing off 7 reasons to attend a trade show, we wanted to give you some tangible ideas.

The facts provide a “So What?”. This means each fact will come with some action point or idea of what this means for you as an exhibitor. By the end, you’ll realise why trade shows are so popular and form the backbone of marketing for a lot of companies.

So, here are 7 Unbeatable Reasons to Participate in Trade Shows.

1. Most people who attend a trade show are able to buy

81% of trade show attendees have buying authority. Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget

This means 4/5 people you speak to have the authority to say YES. You can expect prospective customers to check out your products and services. So, what should you do? Try to have quality prospects at the expo. Even if you have something as simple as three piles for business cards – HOT, WARM, COLD. Post-show you know who to contact as a first priority.

2. Seize the opportunity

78% of trade show participants travel more than 400 miles. Source: CEIR report ACRR 1153.12


A US stat, sure – but very applicable for New Zealand and Australia. Most trade shows are run in big cities, which means many people travel to visit trade shows. Often times an industry could just have one major face-to-face event a year so it’s definitely worth participating in these. Collecting emails means you can stay in touch the rest of the year and build better business relationships.

3. Having an exhibit at a trade show strengthens your brand

The top 3 goals for exhibitors at these exhibitions are brand awareness, lead generation, and relationship building. Source: Skyline Exhibits market research

Understand what your goals are and make sure you do things that support these. By exhibiting with an attention-grabbing trade show booth, you’re able to enjoy maximum exposure and positive ROI possibilities. This way, you’ll be able to increase brand awareness and connect more effectively with potential customers.

And if your key goal is to get new leads – then make sure you have the right processes in place to manage them post-show.

4. Get ready to close some deals

67% of all attendees represent a new prospect and potential customer for exhibiting companies. Source: Exhibit Surveys, Inc.

Have an elevator speech prepared which introduces your company in 60 seconds or less. Unless you’re very well known within your industry, people aren’t likely to be familiar with your products. The first 60 seconds is your opportunity to grab their interest. Remember that a good elevator speech introduces your company, and your products/services, and evokes some curiosity. 

Make sure you write it down and practice it before walking on the show floor. Practice makes perfect, and you’ll be able to say it on autopilot by lunchtime on the first day!

5. To discover products with potential is why they participate

92% of trade show attendees say their main reason for attending trade shows is to see new products being featured. Source: CEIR: The Role and Value of Face to Face

If you’re a niche player but have a great product, exhibiting at trade shows allows you to showcase yourself to potential new customers. Trade show attendees are often looking for something new or different, and it’s an excellent opportunity to grab their attention. For established businesses, it’s an opportunity to highlight something new you’ve cooked up in your booth – people love something new!

6. Get your sales pitch ready

46% of trade show participants are Industry leaders and in Executive or Upper Management. Source: CEIR: The Role and Value of Face to Face

Make sure you’re ready to engage them and provide accurate answers to their questions. Think through what they might ask you and have materials ready to back you up.

Also, think about how you might engage these prospects after the show. If you can show to add value then this is a brilliant way to convert them into loyal customers.

7. Stay on top and ahead

The perception of a brand that is not represented at an event falls by 5%. This is true even for global brands. Source: Facetime.org “The Power of Live Events

Brand awareness might not be on the top of your agenda, but it’s important for both big and small businesses. With trade shows, you know you’ll be exposed to the right target market so it’s a good idea to participate.

These exhibitions are an incredibly valuable opportunity not just for expanding your sales and marketing reach, but also for building your business’s brand and positioning yourself as a top player in your industry.

Prepare for Success

Of course, going to a trade show is really just the start of the road. Trade shows give you a unique opportunity to showcase your product or service, and gain real quality leads. However, it’s what you do before and after the show that really matters. The most common mistake businesses make is going to a trade show without a plan. The second most common mistake is not having a plan for after the trade show.

We’ve been to dozens of trade shows ourselves, and understand the ins and outs of making it work. Reach out and let’s have a chat to see how we can ensure your next trade show is a MASSIVE success!

Assia Salikhova

Smarketing Lab Co-Creator,
developer of profitable B2B solutions to grow your business.

assia@smarketinglab.co.nz

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